Social Pastries Brand Development
Social Pastries Brand Development
Social Pastries
Brand Development
A playful brand identity and packaging system for a gluten and dairy free pastry concept.
A playful brand identity and packaging system for a gluten and dairy free pastry concept.
A playful brand identity and packaging system
for a gluten and dairy free pastry concept.
Software Used: Illustrator, Figma, InDesign, Photoshop
Software Used: Illustrator, Figma, InDesign, Photoshop
The Overview
Social Pastries is a brand concept created
to make gluten and dairy free pastries more accessible through grocery retail. The brand focuses on unique flavor combinations and elevated treats, like cannolis and éclairs, that are often hard to find and take time to bake.
The Problem
Gluten and dairy-free consumers often struggle to find pastries that follow their
diets. Social events can be a struggle,
often with no treat options. Baking your
own treats brings the uncertainty about
how others without dietary restrictions
will perceive alternative treats.
The Solution
The brand and packaging were designed
to feel inclusive and inviting, encouraging everyone to try gluten and dairy free treats. Each tray-style package can be served right at social events, pairing convenience with creative visuals that highlight unique flavors.
The clean yet playful design communicates the brand’s focus on quality ingredients, while its creativity invites curiosity and joy.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
Step 1: Initial Project Concept
Worked on developing a concept for a natural-disaster-prep kit. However, the closer I got to the designing, I realized this concept didn't wow me.
Step 2: New Concept Development
Started back and square one with identifying a problem that design could help solve. Pulled from my experience of eating a gluten and dairy free in social settings to develop the concept.
Step 3: Visual Research/Ideation
Used Pinterest as a space to put together design inspiration. Moved beyond just design specific inspo and also thought about the feeling of the brand.
Step 4: Visual Identity
Started to develop the look of the brand. Worked through rounds of feedback to refine results.
Step 5: Packaging
Explored various options for the structure and design of the box. Functionality, presentation and
how much waste the product
would produce were focuses.
Step 6: Style Board
Developed and refined my visual research into a cohesive board after I sketched and thought about my ideas. Used as a guide as I moved into the digital design stage.
Step 6: Style Board
Started to develop the visual identity. Worked through rounds
of feedback to refine results.
Step 6: Style Board
Started to develop the visual identity. Worked through rounds
of feedback to refine results.
Step 7: Social Identity
Viewed a variety of brands' Instagram posts. Saved designs that felt effective.
Step 8: Brand Guidelines
Thought about how the identity could be presented in a clear and organized manner while staying true to the brand. Only a few pages are presented.
The Overview
Social Pastries is a brand concept created
to make gluten and dairy free pastries more accessible through grocery retail. The brand focuses on unique flavor combinations and elevated treats, like cannolis and éclairs, that are often hard to find and take time to bake.
The Problem
Gluten and dairy-free consumers often struggle to find pastries that follow their diets. Social events can be a struggle,
often with no treat options. Baking your
own treats brings the uncertainty about
how others without dietary restrictions
will perceive alternative treats.
The Solution
The brand and packaging were designed
to feel inclusive and inviting, encouraging everyone to try gluten and dairy free treats. Each tray-style package can be served right at social events, pairing convenience with creative visuals that highlight unique flavors.
The clean yet playful design communicates the brand’s focus on quality ingredients, while its creativity invites curiosity and joy.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
Step 1: Initial Project Concept
Worked on developing a concept focused on packaging for a natural-disaster-preparedness kit. However, the closer I got to designing, I realized this concept fit within the given guidelines instead of stepping outside the box (which was allowed).
Worked on developing a concept focused on packaging for a natural-disaster-prep kit. However, the closer I got to designing, I realized this concept fit within the given guidelines instead of stepping outside the box (which was allowed).
Step 2: New Concept Development
Started back and square one with identifying a problem that design could help solve. Pulled from my personal struggles of following a gluten and dairy free diet to develop the concept.
Step 3: Visual Research/Ideation
Step 3: Visual Research/Ideation
Used Pinterest as a space to compile design inspo. Moved beyond just design specific inspo and also thought about the feeling of the brand and how a user might view it.
Used Pinterest as a space to compile design inspo. Moved beyond just design specific inspo and also thought about the feeling of the brand and how a user might view it.
Step 4: Visual Identity
Step 4: Identity
Started to develop the look of the brand. Worked through multiple rounds of feedback to refine results.
Started to develop the look of the brand. Worked through feedback to refine results.
Step 5: Packaging
Step 5: Packaging
Explored various options for the structure and design of the box. Functionality, presentation and how much waste the product would produce were focuses.
Explored options for the structure and design of the box.
Step 6: Style Board
Step 6: Style Board
Developed and refined my visual research into a cohesive board after I sketched and thought about my ideas. Used as a guide as I moved into the digital design stage.
Developed and refined my visual research into a cohesive board after I sketched and thought about my ideas. Used as a guide as I moved into the digital design stage.
Step 7: Social Media
Viewed a variety of brands' Instagram posts and Pinterest creative concepts.
Viewed a variety of brands' Instagram posts and Pinterest creative concepts.
Step 8: Guidelines
Thought about how the identity could be presented in a clear and organized manner while staying true to the brand. Only a few pages are shown.
Thought about how the identity could be clearly presented.
The Conclusion
The brand development brought gluten and dairy free pastries to grocery stores in a way that feels inviting and straightforward. The clean and playful design shows both quality and creativity, offering hard-to-find gluten and dairy free treats for everyone to enjoy.
Self Reflection
I’m proud of how Social Pastries combines thoughtful design with a clear purpose. This project taught me how to build a brand that balances function and creativity, making gluten and dairy free products feel exciting, approachable, and easy to understand.
If I revisit this project, I’d increase the color palette's saturation, explore other package formats, expand the social media presence, and it would be fun to develop a marketing campaign with brand activations.
The Conclusion
The brand development brought gluten and dairy free pastries to grocery stores in a way that feels inviting and straightforward. The clean and playful design shows both quality and creativity, offering hard-to-find gluten and dairy free treats for everyone to enjoy.
Self Reflection
I’m proud of how Social Pastries combines thoughtful design with a clear purpose. This project taught me how to build a brand that balances function and creativity, making gluten and dairy free products feel exciting, approachable, and easy to understand.
If I revisit this project, I’d increase the color palette's saturation, explore other package formats, expand the social media presence, and it would be fun to develop a marketing campaign with brand activations.
Step 4: Visual Identity
Started to develop the visual identity. Worked through rounds
of feedback to refine results.