Social Pastries Brand Development
Social Pastries Brand Development
Social Pastries
Brand Development
Software Used: Illustrator, Figma, InDesign, Photoshop
Software Used: Illustrator, Figma, InDesign, Photoshop
The Overview
Social Pastries is a brand concept created
to make gluten and dairy free pastries more accessible through grocery retail. The brand focuses on unique flavor combinations and elevated treats, like cannolis and éclairs, that are often hard to find and take time to bake.
The Problem
Gluten and dairy-free consumers often struggle to find pastries that follow their
diets. Social events can be a struggle,
often with no treat options. Baking your
own treats brings the uncertainty about
how others without dietary restrictions
will perceive alternative treats.
The Solution
The brand and packaging were designed
to feel inclusive and inviting, encouraging everyone to try gluten and dairy free treats. Each tray-style package can be served right at social events, pairing convenience with creative visuals that highlight unique flavors.
The clean yet playful design communicates the brand’s focus on quality ingredients, while its creativity invites curiosity and joy.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
The Overview
Social Pastries is a brand concept created
to make gluten and dairy free pastries more accessible through grocery retail. The brand focuses on unique flavor combinations and elevated treats, like cannolis and éclairs, that are often hard to find and take time to bake.
The Problem
Gluten and dairy-free consumers often struggle to find pastries that follow their diets. Social events can be a struggle,
often with no treat options. Baking your
own treats brings the uncertainty about
how others without dietary restrictions
will perceive alternative treats.
The Solution
The brand and packaging were designed
to feel inclusive and inviting, encouraging everyone to try gluten and dairy free treats. Each tray-style package can be served right at social events, pairing convenience with creative visuals that highlight unique flavors.
The clean yet playful design communicates the brand’s focus on quality ingredients, while its creativity invites curiosity and joy.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
- From pastries to packaging. The Process.
Step 1:
Identified a problem that could be improved, began research, and thought about who the products users would be.
Step 2:
Completed multiple competitive analyses on other gluten and dairy free treat companies.
Completed multiple competitive analyses on other gluten and dairy free treat companies.
Completed multiple competitive analyses on other gluten and dairy free treat companies.
Step 3:
Planned out what design assets
to create within the timeline and to address the problem.
Planned out what design assets
to create within the timeline and to address the problem.
Planned out what design assets
to create within the timeline and to address the problem.
Step 4:
Started to develop the visual identity. Worked through rounds of feedback to refine results.
Started to develop the visual identity. Worked through rounds of feedback to refine results.
Started to develop the visual identity. Worked through rounds of feedback to refine results.
Step 5:
Moved to incorporate the newly developed visual identity into the pastry package design.
Moved to incorporate the newly developed visual identity into the pastry package design.
Moved to incorporate the newly developed visual identity into the pastry package design.
Step 6:
Created a peek into the brands Instagram prescence, as social media plays an important role for newer brands.
Created a peek into the brands Instagram prescence, as social media plays an important role for newer brands.
Created a peek into the brands Instagram prescence, as social media plays an important role for newer brands.
Step 7:
Reviewed all design assets
as a whole to make sure there was consistency throughout.
Reviewed all design assets
as a whole to make sure there was consistency throughout.
Reviewed all design assets
as a whole to make sure there
was consistency throughout.
Step 8:
Worked through revisions throughout the project, but presented designs for final feedback and edits before
the capstone show.
The Conclusion
The brand development brought gluten and dairy free pastries to grocery stores in a way that feels inviting and straightforward. The clean and playful design shows both quality and creativity, offering hard-to-find gluten and dairy free treats for everyone to enjoy.
Self Reflection
I’m proud of how Social Pastries combines thoughtful design with a clear purpose. This project taught me how to build a brand that balances function and creativity, making gluten and dairy free products feel exciting, approachable, and easy to understand.
If I revisit this project, I’d increase the color palette's saturation, explore other package formats, expand the social media presence, and it would be fun to develop a marketing campaign with brand activations.
The Conclusion
The brand development brought gluten and dairy free pastries to grocery stores in a way that feels inviting and straightforward. The clean and playful design shows both quality and creativity, offering hard-to-find gluten and dairy free treats for everyone to enjoy.
Self Reflection
I’m proud of how Social Pastries combines thoughtful design with a clear purpose. This project taught me how to build a brand that balances function and creativity, making gluten and dairy free products feel exciting, approachable, and easy to understand.
If I revisit this project, I’d increase the color palette's saturation, explore other package formats, expand the social media presence, and it would be fun to develop a marketing campaign with brand activations.
