The Overview
A collection of LinkedIn posts and resized display ads created in Figma. The designs focused on visualizing the provided copy
to emphasize the message while keeping layouts clear, engaging, and on-brand.
The Problem
Designing these ads meant balancing
type hierarchy with visual impact. The
copy had to work together with logos
and imagery so the message was clear, attention-grabbing, and brand consistent.
The Solution
Starting with visual research to spark ideas and ensure each concept aligned with the brand. I talked to designers about creative choices and made sure I understood the
copy before selecting visuals to support.
- From figma to social media. The Process.
- From figma to social media. The Process.
- From figma to social media. The Process.
Walker Sand's Clients' Social Posts and Ads
Walker Sand's Clients' Social Posts and Ads
Client Social
Posts and Ads
Software Used: Figma, Photoshop
Software Used: Figma, Photoshop
The Overview
A collection of LinkedIn posts and resized display ads created in Figma. The designs focused on visualizing the provided copy
to emphasize the message while keeping layouts clear, engaging, and on-brand.
The Problem
Designing these ads meant balancing
type hierarchy with visual impact. The
copy had to work together with logos
and imagery so the message was clear, attention-grabbing, and brand consistent.
The Solution
Starting with visual research to spark ideas and ensure each concept aligned with the brand. I talked to designers about creative choices and made sure I understood the copy before selecting visuals to support.
- From figma to social media. The Process.
- From figma to social media. The Process.
- From figma to social media. The Process.
- From figma to social media. The Process.
- From figma to social media. The Process.
- From figma to social media. The Process.
Step 1:
Read about the project's asks,
and what would be required.
Read about the project's asks,
and what would be required.
Read about the project's asks,
and what would be required.
Step 2:
Reviewed Walkers Sand's previous work for this client
and became familiar with
their visual identity.
Step 3:
Set up a Figma file and then reviewed the copy when provided by the copywriter.
Set up a Figma file and then reviewed the copy when provided by the copywriter.
Set up a Figma file and then reviewed the copy when provided by the copywriter.
Step 4:
Sketched Rough concepts
and began designing.
Sketched Rough concepts
and began designing.
Sketched Rough concepts
and began designing.
Step 5:
Submitted for creative reviews, internal reviews, and quality checks before sending to the client for review.
Step 6:
Adjusted work to any client requests, and if the design
was approved, final assets
could be packaged.
Step 3:
Set up my file in Figma and then looked over the copy when it was provided by the copywriter.
Step 4:
Sketched Rough concepts and began designing.
e2open LinkedIn Post
Real client project to advertise their Global Trade software.
e2open LinkedIn Post
Real client project to advertise their Global Trade software.
e2open LinkedIn Post
Real client project to advertise their software.
Allergy Resouce Group LinkedIn Post
Real client project to advertise an upcoming webinar.
Allergy Resouce
Group LinkedIn Post
Real client project to advertise an upcoming webinar.
Allergy Resouce
Group LinkedIn Post
Real client project to advertise a webinar.
Daktronics Mock LinkedIn Posts
Designed for a marketing presentation to show the client a creative ad possibility.
Daktronics Mock
LinkedIn Posts
Designed for a marketing presentation.
Daktronics Mock LinkedIn Posts
Designed for a marketing presentation
to show the client a creative ad possibility.
Sophos LinkedIn Post
Sample project to push and expand their creative posts.
Sophos LinkedIn Post
Sample project to push and expand their creative posts.
Sophos LinkedIn Post
Sample project to expand their creative posts.
KnowBe4 Display Ads
Real client project to resize one of their existing ads.
KnowBe4 Display Ads
Real client project to resize one of their existing ads.
KnowBe4 Display Ads
Real client project to resize an existing ad set.
The Conclusion
These social posts and ads expanded my skill set to design within brand guidelines while creating balanced and engaging layouts. I strengthened my understanding
of how hierarchy and intentional visuals
work together to communicate a message.
Self Reflection
I'm proud of designing LinkedIn posts and resizing an ad set for B2B clients. It was
new to work with copywriters and their
copy, but I really enjoyed the process.
If I were to give myself a challenge, I'd redesign these posts and ad set to push
my creative abilities and expand ideas.
The Conclusion
These social posts and ads expanded my skill set to design within brand guidelines while creating balanced and engaging layouts. I strengthened my understanding
of how hierarchy and intentional visuals
work together to communicate a message.
Self Reflection
I'm proud of designing LinkedIn posts and resizing an ad set for B2B clients. It was
new to work with copywriters and their copy, but I really enjoyed the process.
If I were to give myself a challenge, I'd redesign these posts and ad set to push
my creative abilities and expand ideas.
Fintech Client Work
Tip Sheet
Landing Page
Social Post
Aaptiv Marketing Campaign
Marketing Activations
Midjourney
