Abby Long – Graphic Design Portfolio

Pandora Website Redesign

Pandora
Website Redesign

Pandora's Current Website (recently updated)

YouTube Video of Pandora's Website (before update)

Software Used: Adobe XD

Group Project

Pandora's Current Website (recently updated)

YouTube Video of Pandora's Website (before update)

Software Used: Adobe XD

Group Project

The Overview

As part of a team of four graphic designers,

I helped redesign Pandora’s modular design system and apply it across both web and mobile interfaces. Our goal was to refresh the brand's look while improving usability and consistency between digital platforms.

I led the website portion of the project and set up the structure so other team members could finalize specific details. We updated details like type, icons, color, and included illustrations created by another designer to add brand personality.

The Probelm

We felt Pandora’s website could be seen as being overwhelming for users. With such a large product catalog and many categories, it was easy to feel lost while browsing.

Our goal was to make the experience simpler, whether someone was exploring

or shopping with a specific item in mind.

The Solution

To simplify the experience, we researched online shopping sites to identify the features that made navigation feel easy. I designed the website layouts and structure to create

a smoother browsing experience (getting opinions throughout the process).

The Overview

As part of a team of four graphic designers,

I helped redesign Pandora’s modular design system and apply it across both web and mobile interfaces. Our goal was to refresh

the brand's look while improving usability

and consistency between digital platforms.

I led the website portion of the project and

set up the structure so other team members could finalize specific details. We updated details like type, icons, color, and included illustrations created by another designer to add brand personality.

The Problem

We felt Pandora’s website could be seen as being overwhelming for users. With such a large product catalog and many categories,

it was easy to feel lost while browsing.

Our goal was to make the experience

simpler, whether someone was exploring

or shopping with a specific item in mind.

The Solution

To simplify the experience, we researched online shopping sites to identify the features that made navigation feel easy. I designed

the website layouts and structure to create

a smoother browsing experience (getting opinions throughout the process).

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

From sketch to sparkle. The Process.

Step 1:

Asked group members to develop visual competitive analyses of Pandora's competitors' websites.

Step 2:

Reviewed each other's work and discussed what we liked, didn't like, and the direction

we wanted the website to go.

Reviewed each other's work and discussed what we liked, didn't like, and the direction

we wanted the website to go.

Reviewed each other's work and discussed what we liked, didn't like, and the direction

we wanted the website to go.

Step 3:

Sketched out and developed

low-fidelity wireframes in XD.

(oversaw the website creation)

Sketched out and developed

low-fidelity wireframes in XD.

(oversaw the website creation)

Sketched out and developed

low-fidelity wireframes in XD.

(oversaw the website creation)

Step 4:

Checked in and got opinions from group members. Also, made sure my design was cohesive with other assets.

Step 5:

Started on the final design that

I planned out so my teammates could to hop in and help build when their workload was light.

Step 6:

Received feedback from my professor and then completed revisions to finalize the project.

Step 3:

Sketched out and developed

low-fidelity wireframes in XD.

(I oversaw the website creation)

Step 4:

Checked in and got optinions from my group members before starting on high fiedlity version. Also, making sure my design was cohesive with other assets.

The Conclusion

The redesign created a clearer and more approachable shopping experience that balanced Pandora’s brand with improved usability. The updated layouts aim to make

it easier for users to explore, discover, and shop with confidence.

Self Reflection

This project helped me learn to organize large amounts of content into a clear layout. Working in Adobe XD pushed me to adapt quickly and collaborate effectively.

If I revisit this project, I'd focus on revisiting details like spacing and type styles. In my WS internship I focused on this and I think some areas could be fine tuned. I'd also look at their current redesign and expand my layouts to push boundries a little more.

The Conclusion

The redesign created a clearer and more approachable shopping experience that balanced Pandora’s brand with improved usability. The updated layouts aim to make

it easier for users to explore, discover, and shop with confidence.

Self Reflection

This project helped me learn to organize large amounts of content into a clear layout. Working in Adobe XD pushed me to adapt quickly and collaborate effectively.