The Overview
Euclid, OH, is a lakefront community with
a strong local identity. Their current logo
no longer reflected the city’s attributes and values. This redesign introduces a clean, mark that highlights Euclid’s connection
to its tagline, “The Lakefront City.”
The Problem
Euclid’s existing logo was overly detailed, making it difficult to scale down and apply consistently across platforms. A new logo needed to be simple and memorable while still reflecting the identity of Euclid, OH.
The Solution
To simplify complex research into a clear design, I focused on key aspects from the brief, translating them into simple shapes
that reflected Euclid’s identity. From there,
I began sketching and combining different elements, and gathered feedback through design reviews to gain a new perspective.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
City of Euclid Brand Refresh
City of Euclid
Brand Refresh
Euclid's Current Website
Software Used: Figma, Illustrator, InDesign, ChatGPT
Euclid's Current Website
Euclid's Current Website
Software Used: Figma, Illustrator, InDesign, ChatGPT
Software Used: Figma, Illustrator, InDesign, ChatGPT
The Overview
Euclid, OH, is a lakefront community with
a strong local identity. Their current logo
no longer reflected the city’s attributes and values. This redesign introduces a clean mark that highlights Euclid’s connection
to its tagline, “The Lakefront City.”
The Problem
Euclid’s existing logo was overly detailed, making it difficult to scale down and apply consistently across platforms. A new logo needed to be simple and memorable while still reflecting the identity of Euclid, OH.
The Solution
To simplify complex research into a clear design, I focused on key aspects from the brief, translating them into simple shapes
that reflected Euclid’s identity. From there,
I began sketching and combining different elements, and gathered feedback through design reviews to gain a new perspective.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
- From the lake to the logo. The Process.
Step 1:
Researched info on Euclid, OH, and developed a creative brief.
Researched info on Euclid, OH, and developed a creative brief.
Researched info on Euclid, OH, and developed a creative brief.
Step 2:
Started sketching a wide
variety of logo concepts.
Started sketching a wide
variety of logo concepts.
Started sketching a wide
variety of logo concepts.
Step 3:
Submitted logo concepts for review and moved to Illustrator to start digital variations.
Submitted logo concepts for review and moved to Illustrator to start digital variations.
Submitted logo concepts for review and moved to Illustrator to start digital variations.
Step 4:
Developed a color palette and worked through various rounds of revisions. Then started sketches for the stationery.
Step 5:
Moved to InDesign and started
on the digital variations. Then worked through revisions.
Moved to InDesign and started
on the digital variations. Then worked through revisions.
Moved to InDesign and started
on the digital variations. Then worked through revisions.
Step 6:
Started the website redesign with research and a competitive analysis to gain information and inspiration for the project.
Step 7:
Planned pages, developed
low fidelity wireframes and
then moved to final pages.
Planned pages, developed
low fidelity wireframes and
then moved to final pages.
Planned pages, developed
low fidelity wireframes and
then moved to final pages.
Step 8:
Worked through revisions and created a final presentation.
(I plan to redo the presentation design to be client facing.)
The Conclusion
The new logo reflects Euclid’s welcoming and forward-thinking as a lakefront city. Rooted in community, sustainability, and inclusivity, the refreshed mark uses clean, forms that work together like a community. Simple and versatile, it showcases Euclid's values while giving the city a modern look.
Self Reflection
This redesigned identity gives the city of Euclid a modern, unified look that reflects its lakefront spirit and community pride. With a simple, flexible system, the logo strengthens recognition and creates brand consistency.
If I revisit this project, I'd focus on editing the existing web pages. I'd like to review details like spacing and type styles. I focused on
this in my WS intenship and I think some areas could be fine tuned.
The Conclusion
The new logo reflects Euclid’s welcoming and forward-thinking as a lakefront city. Rooted in community, sustainability, and inclusivity, the refreshed mark uses clean, forms that work together like a community. Simple and versatile, it showcases Euclid's values while giving the city a modern look.
The Reflection
This redesigned identity gives the city of Euclid a modern, unified look that reflects its lakefront spirit and community pride. With a simple, flexible system, the logo strengthens recognition and creates brand consistency.
If I revisit this project, I'd focus on editing the existing web pages. I'd like to review details like spacing and type styles. I focused on this in my WS intenship and I think some areas could be fine tuned.
