Abby Long – Graphic Design Portfolio

The Overview

Work created for Priority Commerce, a fintech company. Following their brand guidelines, I designed a tip sheet, landing page, two social posts, and medium-level web pages. Some were live client projects and others were sample concepts built for practice.

The Problem

Creating effective assets required a strong understanding of the brand’s visual identity. The biggest challenge was sourcing stock imagery that aligned with both the content and the brand’s fintech aesthetic. Finding visuals that felt natural and on-brand took some time, but was definitely necessary

for consistency across projects.

The Solution

By reviewing existing work, I developed a sense of Priority’s identity. There wasn’t a quick solution to sourcing imagery faster,

as it required time and practice. Through continued work, I became more confident with identifying visuals that worked.

From complex to simple. The Process.

From complex to simple. The Process.

From complex to simple. The Process.

Priority Commerce Client & Sample Work

Priority Client
& Sample Work

Priority's Website

Software Used: InDesign, Figma, Photoshop

The Overview

A variety of work that was created for Priority Commerce, a fintech company. Following brand guidelines, I designed a

tip sheet, landing page, two social posts, and medium-level web pages. Some were live client projects and others were sample concepts built for practice and exploration.

The Problem

for consistency across projects.

The Solution

By reviewing existing work, I developed a sense of Priority’s identity. There wasn’t a quick solution to sourcing imagery faster,

as it required time and practice. Through continued work, I became more confident with identifying visuals that worked.

From complex to simple. The Process.

From complex to simple. The Process.

From complex to simple. The Process.

From complex to simple. The Process.

From complex to simple. The Process.

From complex to simple. The Process.

Fintech Tip Sheet

Real client project that portrays complex info in a digestible manner.

Fintech Tip Sheet

Real client project that portrays complex info in a digestible manner.

Fintech Tip Sheet

Real client project that portrays

complex info in a digestible manner.

Step 1:

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Step 2:

Reviewed previously created

tip sheets and talked to another designer who had created tip sheets for this client.

Reviewed previously created

tip sheets and talked to another designer who had created tip sheets for this client.

Reviewed previously created

tip sheets and talked to another designer who had created tip sheets for this client.

Step 3:

Set up an InDesign file by following a previous layout

to keep consistency, but swapped and added parts

to differ fom what existed.

Step 4:

Sourced and edited photos

that fit Priority's identity and followed the page content.

Sourced and edited photos

that fit Priority's identity and followed the page content.

Sourced and edited photos

that fit Priority's identity and followed the page content.

Step 5:

Submitted for creative reviews, internal reviews, and quality checks before sending the design to the client for review.

Step 6:

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Step 7:

For the sample landing page and LinkedIn posts I reviewed what existed and follo

Step 4:

Submitted for creative reviews, internal reviews, and quality checks before sending to the client for review.

Updated Landing Page

Sample web design to learn Priority's style.

Updated Landing Page

Sample web design to learn Priority's style.

Updated
Landing Page

Sample web design to learn Priority's style.

Step 1:

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Step 2:

Reviewed the current landing page and met virtually with the copywriting intern to discuss ideas for the new design/copy.

Step 3:

Developed a base wireframe and started on the design

when the copy was finished.

Developed a base wireframe and started on the design

when the copy was finished.

Step 4:

Asked the copywriting intern for more copy. Finished the design when the copy was given.

Step 5:

Submitted to my coach for reviews and also shared progress to the design team.

Submitted to my coach for reviews and also shared progress to the team.

Step 6:

Revised and completed

any feedback before the

page was complete.

Step 7:

For the sample landing page and LinkedIn posts I reviewed what existed and follo

Step 4:

Submitted for creative reviews, internal reviews, and quality checks before sending to the client for review.

Promotional LinkedIn Post

Sample social post to learn Priority's style.

Promotional LinkedIn Post

Sample social post to learn Priority's style.

Promotional
LinkedIn Post

Sample social post to learn Priority's style.

Step 1:

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Step 2:

Reviewed Walkers Sand's previous work for this client

and became familiar with

their visual identity.

Step 3:

Set up a Figma file and then reviewed the copy when it was completed by the copywriter.

Step 4:

Sketched rough concepts

and began designing.

Sketched rough concepts

and began designing.

Step 5:

Submitted for creative reviews, internal reviews, and quality checks before sending to the client (my coach) for review.

Step 6:

Adjusted work to any client request, and if the design

was approved, the project

was completed.

Adjusted work to any client requests, and if the design

was approved, the project

was completed.

Step 3:

Set up my file in Figma and then looked over the copy when it was provided by the copywriter.

Step 4:

Sketched Rough concepts and began designing.

Medium Level Web Pages

Real client project for web page redesigns using existing brand sections.

Medium Level Web Pages

Real client project for web page redesigns using existing sections.

Medium Level
Website Pages

Real client project for web page

redesigns using existing brand sections.

Step 1:

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Read about the project's asks,

and what would be required.

Step 2:

Reviewed the pages that needed to be redesigned.

Step 2:

Looked at the existing Priority web sections that had been created and worked with

what already existed.

Looked at the existing Priority sections that were created

and used what existed.

Looked at the existing Priority web sections that had been created and used what existed.

Step 4:

Pieced different web sections together and thought about how to be creative with what existed.

Pieced web sections together and thought about how to be creative with what existed.

Step 5:

Submitted for creative reviews, internal reviews, and quality checks before sending to the client for review.

Submitted work for creative reviews, internal reviews, and quality checks before sending to the client for review.

Step 6:

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Adjusted work to any client requests, and if the design

was approved, final assets

could be packaged.

Step 7:

For the sample landing page and LinkedIn posts I reviewed what existed and follo

Step 4:

Submitted for creative reviews, internal reviews, and quality checks before sending to the client for review.

The Conclusion

These projects strengthened my ability to design within an established identity while making thoughtful decisions. It gave me more confidence with selecting imagery that aligns with content and brand identity.

Self Reflection

I’m proud of how I learned Priority's identity and built designs that felt both cohesive and on-brand. I learned the importance of visual consistency and patience when sourcing imagery that fits the content and aesthetic.

If I revisit my Priority work, I would add

imagery to the sample landing page.

I think this choice would help connect

more to their other design assets.

The Conclusion

These projects strengthened my ability to design within an established identity while making thoughtful decisions. It gave me more confidence with selecting imagery

that aligns with content and brand identity.